Toolkit sessions are like a tapas bar of sessions. Take your pick of two sessions; each will be 20 minutes long and focus on a single skill with step-by-step guidelines.
How to Successfully Create Green Screen Video for Fun and Profit
Tim Cocklin and Michael Hoffman, CSP
With the rise of broadband and the proliferation of technology options, communication with video is growing. Whether video mail, webinars or products, using green screen can open up a world of possibilities. In this session Michael and Tim from Worlds of Wonder Publishing will share their secrets in setting up a green screen studio and using the technology to monetize their relationships with current and future clients. Michael and Tim have been using green screen for years to help their clients and their message. This session will cut thousands of hours off your learning curve and give you tactical examples on how to use your green screen to make money. By attending this session, you will be able to create a successful green screen video; use the technology to monetize relationships with current and future clients; and set-up the perfect green screen shooting environment.
#FAIL: Surefire Ways to Ruin Your Career Using Social Media
Steve Spangler, CSP, CPAE
Hurting or helping? Your Facebook page, Twitter account, YouTube channel and whatever flash-in-the-pan web app that catches your attention could do more to hurt your online persona than to help you secure your next booking. It’s time to get past the fancy landing pages and auto-responders and focus on the needs of your customer to avoid the dreaded #FAIL. By attending this session, you will be able to not fail; learn from Steve’s mistakes; and blow stuff up…in a good way.
The “You” in YouTube
Jon Schwartz
YouTube is now the second largest search engine in the U.S. If your potential clients want to see videos, they are more likely to search YouTube and skip Google. You must have a YouTube presence to be taken seriously. In this session you will be given step-by-step instruction on how to set up your very own YouTube Channel. You’ll also receive tips on customizing the channel and optimizing it for searches. By attending this session, you will be able to set up a YouTube channel; customize the background; and optimize for searches.
Kindle Your Message: 21st Century Reading is Here. Are You Ready?
Sarah Elaine Eaton
This session will answer these questions: What are three key things you must do before you publish an e-book? How do you set-up a Kindle account with Amazon? How do you format a book for Kindle? How long does it take to set-up a book on Kindle? How do you get paid? This is a rapid-fire look at how to light your message on fire with Kindle, packed with “how to” information. By attending this session, you will be able to create an account on Amazon’s Kindle Direct Publishing (KDP); format and upload files to create a Kindle book using Amazon’s KDP system; view and track your sales of Kindle books.
Record and Edit Audio with Audacity
Brian Walter, CSP
In 20 minutes you will discover exactly how to record, easily edit and output audio programs in different formats with the free program Audacity. It doesn’t matter if you are a Mac or PC user. Think of Audacity as audio word processing. It really is that simple. By attending this session, you will be able to hook a microphone up to your laptop and record yourself; open an audio file in Audacity and edit your recording; add in music and sound effects or even different recordings of you or others.
