Adding “Virtual” to Your Business Model: Determine the Right Fit, Right Price and Right Message for Webinars and Webcasts
How do you determine if virtual is a good addition to your speaking model? If you decide it is, then how do you price “virtual” presentations without cannibalizing your other fees? This
session is not about how to do a webinar (although Roger may share resources on where to go to learn that.) This is a session where you will decide if they are the right delivery model to add to your business. You’ll learn how to deal with recordings, licensing and recurring revenue. Understand the three most important things to ask the planner to sound confident and get what you need. Roger will share two nightmare scenarios to avoid at nearly any cost along with four ways to use virtual to differentiate yourself from the competition.
By attending this session, you will be able to:
- Understand and apply the three “levers” for determining if webinars/webcasts are vital for your business
- Comprehend and apply the four-step method for determining what your audience will pay for you virtually
- Identify and apply the right competitive differentiators to stand out from the competition.
About Roger
Roger Courville is author of The Virtual Presenter’s Handbook and Chief Analyst and Training Guy at 1080 Group, LLC. He’s an internationally sought-after trainer and writer on webinars and webcasts. In 2008, his paper Five Keys to Moving Training Online won TrainingZone.co.uk’s Reader’s Choice Award for “Top Download of the Year.” His expertise is demonstrated by the companies who depend on him to teach their staff how to do it best. He recently published a Toolkit for Citrix called Successful Webinars with GoToWebinar.
Website: www.thevirtualpresenter.com
Twitter: @1080group
